{"id":65166,"date":"2026-04-01T09:49:48","date_gmt":"2026-04-01T09:49:48","guid":{"rendered":"https:\/\/rothkomuseum.com\/?p=65166"},"modified":"2026-04-01T12:21:40","modified_gmt":"2026-04-01T12:21:40","slug":"rothko-museum-becomes-the-first-museum-in-latvia-to-join-bloomberg-connects","status":"publish","type":"post","link":"https:\/\/rothkomuseum.com\/en\/rothko-museum-becomes-the-first-museum-in-latvia-to-join-bloomberg-connects\/","title":{"rendered":"Rothko Museum becomes the first museum in Latvia to join Bloomberg Connects"},"content":{"rendered":"<p><strong>The Rothko Museum in Daugavpils has joined the global arts and culture platform Bloomberg Connects, becoming the first museum in Latvia to be featured on the app and marking a significant step in expanding digital access to art.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Through the Bloomberg Connects mobile app, audiences can explore the Rothko Museum on site or remotely from anywhere in the world. The museum\u2019s digital guide offers curated audio, text and visual content, providing insight into its collection, exhibitions and Rothko\u2019s artistic legacy.<\/p>\n<p>At the heart of the guide are personal narratives that bring the museum\u2019s context into sharper focus. These include audio recordings by Rothko\u2019s children, Kate Rothko Prizel and Christopher Rothko, reflecting on their family\u2019s connection to Daugavpils and their first impressions of the artist\u2019s birthplace. Art historian David Anfam contributes further perspective on Rothko\u2019s work and its presence in his country of origin.<\/p>\n<p>The guide also introduces key aspects of the museum\u2019s collection, including the exhibition \u201cNo. 2 [Untitled]\u201d, where artists reflect on their works and their inclusion in the museum\u2019s holdings. A dedicated section is devoted to the museum\u2019s international residency programme, offering insight into artists\u2019 experiences of working within the distinctive environment of the Daugavpils Fortress \u2013 a setting shaped by architecture, landscape and proximity to Rothko\u2019s work.<\/p>\n<p>\u201cJoining Bloomberg Connects allows us to extend the museum experience beyond its physical space and offer a more layered engagement for both on-site and remote audiences,\u201d says P\u0101vels Terentjevs, Head of Art and Communications at the Rothko Museum. \u201cFor the museum, this means strengthening the presence of Rothko\u2019s legacy in his birthplace while opening that experience to a global audience.\u201d<\/p>\n<p>The Rothko Museum guide on Bloomberg Connects is available in English. The app can be downloaded free of charge on both Android and iOS devices.<\/p>\n<hr \/>\n<p><em>Developed by Bloomberg Philanthropies, Bloomberg Connects provides digital guides to more than 1,250 cultural institutions worldwide \u2013 from major international organisations such as Venice Biennale, Metropolitan Museum of Art and Tate Modern to more locally rooted regional institutions \u2013 offering free and open access to arts and culture anytime, anywhere.<\/em><\/p>\n<p><span style=\"font-size: 10pt;\">&#8216;Photo: publicity image<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Rothko Museum in Daugavpils has joined the global arts and culture platform Bloomberg Connects, becoming the first museum in Latvia to be featured on the app and marking a significant step in expanding digital access to art.<\/p>\n","protected":false},"author":11,"featured_media":65172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.0 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rothko Museum becomes the first museum in Latvia to join Bloomberg Connects -<\/title>\n<meta name=\"description\" content=\"The Rothko Museum in Daugavpils has joined the global arts and culture platform Bloomberg Connects, becoming the first museum in Latvia to be featured on the app and marking a significant step in expanding digital access to art.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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